Christy from Behind the Jersey left a message on VancouverCanucksOpEd (did you follow that) which got me ranting a bit. Before I posted my comment there, I decided to use my own soapbox, rather than clog up VCOE’s comment section. Full credit to both of them for the inspiration on this one. (Read how it all started here)
Christy wrote:
It’s because ESPN is changing how people view sports. I just don’t get how poker, spelling bees, etc do better on ESPN than hockey – it’s just sad. And it pisses me off when people say poker is a sport or billiards.
Here’s the deal (a lot of what follows is pure speculation, and has no real hard numbers to back it up. I do not have that kind of access. Work with me here):
Spelling bees, poker, darts, eating (did you know they have their own federation?), billiards, the key component to all of these is that they come cheap. They cost little or nothing to get the rights to, and are very cheap to produce. A few cameras, a minimal crew, many broadcasts don’t go out live, so you can edit later, all of that adds up to huge savings. Compare that to the high price of broadcasting hockey, and the limited ability to place commercials. Hockey has too many commercial breaks for all of us, but not for the broadcaster. Look at MLB, and all the commercial breaks they have, and nobody minds watching, because that’s the pace of baseball.
What about the ratings? Sure, poker, eating, all that. They get some numbers, but that’s for now. I truly believe those numbers will plummet, especially when people understand the formula of these shows. For instance, if someone in poker goes “all in” with five minutes left in the hour, they lose. It’s really predictable, which hockey isn’t. It can’t be molded by ESPN. It just happens, and then ends. Most of this ESPN programming is circus. And after a while, it gets boring.
I want to pour my support behind OLN (I refuse to call them Versus, and would have hoped they’d come to their senses by now). They vastly improved the quality of the broadcast, hired some decent people (Eddie O. is a favorite, now they should hire Cammi Granato), the camera operators got better, and provided programming beyond the game, which ESPN does not have the time, space, or caring to do. OLN also started to be less of a pain about broadcasting into markets like New York on certain providers (DISH?). They seemed to get their s#!+ together, and look to only improve. If hockey has a lot of “small market” teams (something I’ll get into one day), OLN is the right size for that. They also have the room to expand on hockey. Classic games (if they can get the rights), original programs, Slapshot late at night once a month. OLN does seem to care.
ESPN is no longer the place for the NHL. ESPN continued to squeeze hockey around the NBA as they got more popular, and things would be even worse with MNF. The NHL needed somebody to bring hockey back to the fans, before bringing it back to the masses. ESPN can’t do that. They may have College hockey (do they have it again next year) on ESPNU, but that is a little different, for a different market.
All ESPN has to offer is distribution. As the 2003-04 season proved, that did not equate to a large audience. But is it that America didn’t care about hockey? Or ESPN not caring about hockey? I don’t tolerate the America doesn’t care argument, and will rant at another time about that, too. For instance, the WJC held in North Dakota a few years ago, mid lockout, and there was virtually no promotion on ESPN about it. The only hockey going all season, and it got neglected. That wasn’t “America,” that was ESPN.
ESPN has bought the rights for MLS soccer (26 games on Thursday nights, 3 playoff games). This is the first time ESPN will pay for MLS. This is all about capitalizing on the World Cup.
Oh, by the way, don’t be too surprised if the Monday Night Football was in the plans long before the lockout, or the Bettman greed.
If you want any insight into what happened to ESPN, and how they operate under the Disney Corp., check out “Disney War,” by James B. Stewart. It’s thick, but a page turned. What happened to ESPN management is just amazing.
Like I said, most of that is just a rant. I don’t have numbers, nor a ton of insight (maybe a little). You are more than welcome to disagree. Maybe you know something I don’t (and, yes, I know there are probably some hard feelings both ways). But next time you see poker, or one of these type of shows, take a look at how easy it is to do. And how cheap. And think of how easy it was to let hockey take a walk.
Wow, that was a rant. I feel a little better, now. Back to the jocularity tomorrow.
















