The push is on, and the clock is winding down. Teams are either showing off their swanky new jerseys, or announcing dates for their debut. So far, the showings have been less than spectacular, and the blogosphere, in general, isn’t too impressed with what they’ve seen.

I, for one, have to agree. Perhaps it lies within the cut of the jerseys, perhaps it is the basic design aesthetics, but the new RBK jerseys are not particularly photogenic. Looking at the new Senators jersey (thanks to Kukla), you have to wonder if the new, updated, more robust looking soldier is happy with his location. The shoulders of the jersey on display shrug as if to say, “So, we didn’t win a Stanley Cup, but thems the breaks, eh?”

How about the new Islanders jersey? It will surely go down in history as the second ugliest jerseys to be seen in Long Island.

And, of course, I already showed you the Columbus Blue Jackets new duds. Not the most interesting design I have ever seen, nor the most sliming (you will have to wait for the Tapeleg Total Ab Workout for a while).

Marketing, money, and sponsorship are ruling the day in the NHL right now, and the new jerseys are proving it. The excitement created by these things is quickly snuffed when they are actually put on display. There is no quick fix for these jerseys, and what you see is what you get, for a long time to come. As with the pink jerseys, I implore you to vote with your wallet. If the NHL makes no money on it, they will be given the wake up call they need. No other method speaks to the league like your dollars. If you don’t like the new jerseys, for any reason, don’t buy one. Plenty of places will have the old style jerseys for a while, spend your money there. If you do like them, by all means, get two. Have a jersey party. I still am waiting for the Avs.