After seeing the new Tampa Bay Lightning jerseys that were unveiled today, I had one thought…
“Please, don’t let the Avalanche screw up this bad.”
I just don’t get it. Do we need a modern era of hockey jerseys? When (most) any fan of the game from the 70s would tell you that it isn’t a jersey, it’s a sweater, you have to wonder if we need something that looks like a bad science fiction outfit.
Someone needs to stop these people.
Wanna see? Hide the children and click here.
4 responses to “Lightning Put Fear in my Heart”
I think your comment nails it. This has been the truth for most of the off season… There has been love expressed for the jersey by Lightning fans but a lot of hate for the logo… It seems this whole Edge thing is going to go down as a huge marketing nightmare in the NHL history books. Changing logos and uniforms for change sake just doesn’t work and that’s what’s being done to most NHL teams.
Maybe they thought it would be a success because it has worked for Gatorade for years. I hope they didn’t pay any money for the design.
Ugh… these unis are hideous. I’d say they look like someone used Photoshop to make a design for a beer-league team, but that would be an insult to beer league teams.
wow. there’s been some nasty stuff unveiled this summer, but those take the cake.